The Difference Between SMS Marketing And SMS Spamming


SMS is an abbreviation for Short Service Message. It is an approach to both send and receive short emails or text messages with your Smartphone.  The mobile sector has seen tremendous growth worldwide in the last few years. The SMS volumes have seen quite a growth with an average of 150 plus messages sent per individual, every month, or an average of 10 messages a day.

Considering such a figure, it could be stated that the SMS marketing happens to be a great approach to make business successful and be at par with competition. True that, except that you must apply the best strategy and team in SMS marketing to avoid any mistakes in your marketing campaign. SMS messaging is one of the most widely utilized approach in the mobile marketing being the easiest and cost-effective, can certainly help you make huge profits.

SMS Marketing

SMS marketing is basically a consent based; hence each customer must have given permission to the services to send text messages to their cell phones. Businesses can collect their customer’s mobile phone or contact numbers is several different ways.

SMS Spamming

SMS spamming can be defined as any unwanted or irrelevant text messages received on a cell phone. Just as email spam, SMS spamming can vary from unsolicited marketing to social engineering hoaxes to harmful attempts to steal subscribers’ financial and personal details.

Advantages of SMS Marketing

  • Low cost
  • Close to 100 percent open rates
  • Instant delivery
  • ROI tracking
  • Targeting and customization capabilities

Therefore, if you have a short message that you want to covey to your customers, sending an SMS is an excellent approach to do so.  However, there are few vital things you need to know beforehand.

Analyze Your Requirements

Just like email marketing, SMS tends to be consent based. Hence, it is vital to have permission and then comply with the anti-spam legislations.

  • You must have permission before sending your message to your clients
  • The recipient should be able to easily identify the sender.
  • The recipients require having simple methods for opting out.

Important Considerations

People tend to be a lot more protective with their mobile numbers than their emails. This is mostly because it is considered to be a personal device reserved for communicating with family and friends. Therefore, you need to be mindful on how to start communicating with your target market via mobile SMS marketing. Make sure you hire professional SMS marketing services for your business to assure success with your mobile marketing campaign and avoid being marked as a spam!