MasterCard Survey Nets Curious Responses


Security is a big concern for everyone. MasterCard recently surveyed cardholders about their wants, needs, and fears, and while security topped the list of wants, needs, and fears, other answers were curious to those in the processing industry. While card security has been iffy the past few years, it is set to change (hopefully) in 2016 with the implementation of chip and PIN cards, the worries about card security are warranted.

According to the survey, 77% are concerned about identity theft. 92% are taking steps to secure their identities and keep themselves safe online, yet 46% rarely or never change their online banking or credit card passwords. Sadly, and perhaps most disturbingly, over 1/3 of those surveyed admitted to using a public computer or public Wi-Fi to check their online banking or credit card accounts. Forty-four percent also use the same password for multiple online accounts.

While online security is a big deal, many want security but are not taking the steps to ensure their security. Perhaps it is out of habit that they commit these financial sins, or perhaps they are not sure what to do. The financial industry needs to do a better job of educating the public on what they need to do – and avoid – when dealing with online banking and financial accounts. If not, everyone suffers, from the consumers to merchants, to processors having to deal with a chargeback.

The good news is that 69% already use a chip card, or want one when they are implemented. Some companies are using them as a voluntary option, and so far the feedback is positive. This cuts down on chargebacks, but merchants need to make sure that they have chargeback insurance, regardless of what type of card is being used by their customers. There are few chargeback insurance providers in the USA, but when you find one, make sure that you ask questions. Question their knowledge about the industry you are in, and question how their process works. Every chargeback insurance provider operates differently, and not all are the right choice for every merchant.