How Should Startups Do An SEO Health Check?


There are probably a thousand things startups should worry about. After all, starting a tech business sis never easy and even a small mistake can mean the end. SEO is an integral part of any business. For many startups, during this infancy stage the inflows of capital may be quite limited. Spending money on marketing should always be accompanies by the guarantee of results and this will not happen if there are so many errors undermining the success of your SEO strategy. SEO health check Stockholm is designed to help achieve a number of things. To start with, it’s designed to offer the best possible customer experience as visitors come to your website. Secondly, SEO auditing will help you rank better on Google which is a plus in attracting the customers you actually need. But how should start-ups do SEO health checks? Here is a guide:

Starting With The Basics

SEO health check can be done on two levels; there is the basic level and the technical level. The basic level will involve checking for basic things. As a new entrepreneur starting your own business, you can’t afford to spend money on everything. At this stage of your business sonly critical areas that require additional expertise should be considered for spending. Basic SEO health check is not one of them. Here are some of the things you’d look for:

  • Are there any broken links – these are basically links that lead to a 404 error. Check to see that the links in your homepage are working and redirecting properly to the required pages.
  • Is your website optimized for mobile – if you don’t know, juts load it on your mobile divide and see if it does and how it looks. A well optimized website should run easily on mobile.
  • Optimize Meta tags and images – it is also very important to make sure that title tags are clearly optimized with the relevant keywords. The same should also apply to images. Ensure that all images are within the right dimensions. This will ensure they don’t appear stretched on the home page.

The Technical Part

After you have done basic checks ion your website, you will realize that perhaps there are a few areas that need to be improved. This is where the technical expertise of developers and SEO specialists come sin. In addition to this, SEO experts will help identify other issues with the website such as slow loading speeds that perhaps you couldn’t. The best thing about technical SEO health checks is that they will offer a solution. For example, if it is determined that your website is not mobile friendly, they will provide a solution to ensure it is moving forward. The same will also apply to all other areas that failed to meet the audit expectations.

SEO health check Stockholm is absolutely essential in helping companies maximize the outputs of their SEO plans and develop a bigger digital footprint. The simple tips above should help any startup do proper SEO health checks.